RPB Dynamic Digital provides automotive dealerships a proven, highly successful way to maximize ROI with digital advertising that is designed to help move metal, first and foremost. We specialize in proprietary solutions that identify true in-market vehicle buyers and deliver dynamic inventory ads to these bottom-of-the-funnel consumers. When shoppers click on vehicles of interest, all RPB services send them directly to those vehicle detail pages (VDPs) on the dealership’s website—where we can further track their activity and retarget them with viewed inventory. We then report Moved Vehicles and Attributed Sales monthly which enables dealerships to get maximum value from their advertising dollars. Additionally, the entire RPB Platform builds an ever-increasing audience of shoppers to which we can advertise in this manner.
This kind of value, strategy and reporting can be found nowhere else. It’s a system and series of technology we’ve perfected over the past 3 years—and continue to analyze and improve. The solutions are impressive, but it’s our strategy and insight that set us apart. You will know what you’re making every month from our solutions. Period.
Scott is a 35-year veteran in advertising, specializing in automotive. He’s experienced
in traditional media (newspaper, TV & radio) but has been firmly planted in digital advertising for more than a decade. Scott started as a corporate director of digital advertising and has transitioned into his own digital advertising company. Beyond
these areas, Scott has a keen sense of what small, retail businesses go through.
He grew up in the restaurant business and owned his own restaurant for five years.
We know New Customers are your lifeblood, though finding them can be difficult. That’s where RPB comes in. We’re experts at finding and communicating with in-market, relevant consumers.
We know Automotive Marketing. We have years of experience and thousands of campaigns under our belts. We have fine-tuned the best performing strategies, creatives and offers for the auto industry.
We capitalize on Data-Driven Solutions. This includes robust data analytics, unique audience generation, extensive reporting and real-time campaign management. We don’t just get results, we prove them.
RPB offers Unique Strategic Capabilities supported by industry-leading inventory marketing solutions. When you choose to partner with us, you’ll see your business—and confidence—grow due to the insights, intelligence, expertise and results we deliver.
RPB has the leading Facebook inventory ad solution:
Expand digital advertising beyond the Facebook Network.
Push relevant & valuable prospects from search engines.
Getting started is easy—just contact us to get the ball rolling. Following a short phone call, we’ll be able to provide a concrete proposal on how we can help you crank things up with RPB Dynamic Digital.
Audience
Millions of in-market vehicle buyers the past 14 days.
Intelligence
Market research, inventory analysis & ad strategy.
Reporting
Industry-leading metrics with mind-blowing results.
Attribution
Moved vehicle reporting & sales file matchback.
“The impact on our business is tangible, down to how many vehicles it helps each store sell. It’s our one must-have marketing tool. Whatever RPB comes up with next, we want to put it in play immediately!” —Marketing Director, Auto Group
13,643
Clicks
299,522
Impressions
38,297
VDP Views
$0.44
CPC
$20.03
CPM
$0.16
CPVDP
CTR
Moved Vehicles w/ Activity
Cost Per Moved Vehicle
5,114
Clicks
126,663
Impressions
15,318
VDP Views
$0.78
CPC
$31.58
CPM
$0.26
CPVDP
4.04%
CTR
205
Moved Vehicles w/ Activity
$19.51
Cost Per Moved Vehicle
17,845
Clicks
256,830
Impressions
33,083
VDP Views
$0.42
CPC
$29.20
CPM
$0.23
CDVDP
6.95%
CTR
175
Moved Vehicles w/Activity
$42.86
Cost Per Moved Vehicle
11,777
Clicks
225,979
Impressions
23,645
VDP Views
$0.42
CPC
$22.13
CPM
$0.21
CPVDP
5.21%
CTR
189
Moved Vehicles w/Activity
$26.46
Cost Per Moved Vehicle
13,330
Clicks
343,909
Impressions
36,816
VDP Views
$0.45
CPC
$17.45
CPM
$0.16
CPVDP
3.88%
CTR
140
Moved Vehicles w/Activity
$42.86
Cost Per Moved Vehicle
8,215
Clicks
193,780
Impressions
17,046
Views
$0.43
CPC
$18.06
CPM
$0.21
CPVDP
4.24%
CTR
117
Moved Vehicles w/Activity
$29.91
Cost Per Moved Vehicle
23,926
Clicks
346,136
Impressions
65,081
VDP Views
$0.23
CPC
$15.89
CPM
$0.08
CPVDP
6.91%
CTR
567
Moved Vehicles w/Activity
$9.70
Cost Per Moved Vehicle
18,907
Clicks
280,709
Impressions
49,087
VDP Views
$0.37
CPC
$24.94
CPM
$0.14
CPVDP
6.74%
CTR
442
Moved Vehicles w/Activity
$15.84
Cost Per Moved Vehicle